Instagram introduces New Sharing Features: Notes, Group Profiles and More

Meta made an announcement on December 13th 2022 that their social networking app, Instagram, is launching a slew of new sharing features:  notes, groups, and more. 

This new “Notes” feature is designed to allow Instagram users to share their thoughts using text and emojis. From the looks of it, it’s similar to a tweet. Meta describes it as short posts that can include up to 60 characters.

From the looks of it, to leave a note, go to the top of your inbox, select the followers you follow back or people on your Close Friends list, and your note will appear at the top of their inbox for 24 hours. Replies to notes will arrive as DMs in your inbox.

During testing, we learned that people liked having a lightweight, easy way to share what’s on their mind and start conversations. From asking for recommendations to sharing what they’re up to, Notes give people a casual and spontaneous way to express themselves and connect with each other.

Candid Stories are a new way for you and your friends to capture and share what you’re doing right now in a story that’s only visible to those who also share their own. Capture a candid from the stories camera, the multi-author story at the top of feed, or from the daily notification reminder that starts after your first candid. For those who don’t want to receive the daily notification reminder, you can always turn it off in your Settings.

Thought Facebook groups were just Facebook groups? Well, now a groups feature will be making its way to Instagram; though it will be slightly different.

Instagram Group Profiles
Instagram Collaborations

People often create group chats on Instagram to share entertaining content, bond over memories, and make plans with friends.

  • Group Profiles: Soon, people will be able to create and join this new type of profile to share posts and stories in a dedicated, shared profile with friends. Whenever you share content to a Group Profile, that content will only be shared to group members instead of your followers, and will be posted on the Group Profile instead of your own. To create a new group profile, tap the +  and select Group Profiles.
  • Collaborative Collections: Instagram is currently testing a way for people to connect with friends over their  shared interests by saving posts to a collaborative collection in your group or 1:1 DMs. You can start or add to a collaborative collection by saving a post directly from feed or sharing a post to a friend via DM and saving it from there.

Do you think you will be using any of these features for your business? If so, in what way? 

What are your thoughts, in general, about these features? Let us know in the comments below!

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